Physio Cardio Lab Report Answers Essay

1. Explain how the body establishes a pressure gradient for fluid flow. Pressure gradient is the flow rate of a liquid through a pipe. This is directly proportional to the difference between the pressures at the two ends of the pipe and inversely proportional to the pip’s resistance. The pressure gradient is directly dependent upon blood vessel radius which essentially controls blood flow. The bigger the blood vessel radius, the more blood flow or fluid flow. The smaller blood vessel radius, the lesson blood or fluid flow. 2. Explain the effect that the flow tube radius change had on flow rate. How well did the results compare with your prediction? Flow tube radius change has a direct effect on flow rate. As evidenced in this lab, when flow tube radius was increased, the flow rate was also increased. They are directly proportional. As evidenced from the text, when flow tube radius increases in a blood vessel, the flow rate is much more free flowing and flows a lot quicker as the radius is increased. When starting with 1.5mm of radius, the flow was very slow, yet when increased to 2mm, 3mm, and eventually to 5mm, the flow within the blood vessel incrementally increased. 3. Describe the effect that radius changes have on the laminar flow of a fluid. Laminar Flow is defined as the free-flowing blood in the middle of the vessel. Radius change is directly proportional on laminar flow. In a constricted vessel, proportionately more blood is in contact with the vessel wall and there is less laminar flow, significantly diminishing the rate of blood flow in the vessel, yet if the vessel is more dilated, or the radius is increased, more blood flow is able to get in, thus increasing the blood  flow. The bigger the radius, the more laminar flow of fluid. 4. Why do you think the plot was not linear? (Hint: look at the relationship of the variables in the equation). How well did the results compare with your prediction? If the variables are radius on the X-axis and flow rate on the Y-axis, the experiment called for the experimenter to incrementally increase the radius and plot the results. As we know, radius is directly proportional to flow rate in that as the radius increases so does the flow rate, therefore, the plotted graph has to be linear. If one increases, so does the other going in a straight line! Activity 2 Questions: 1. Describe the components in the blood that affect viscosity? The components in the blood that affect viscosity are the presences of plasma proteins and formed elements such as white blood cells (leukocytes), red blood cells (erythrocytes), and platelets. When these formed elements and plasma proteins in the blood slide past one another, there is an increase in the resistance to flow. 2. Explain the effect that the viscosity change had on flow rate. How well did the results compare with your prediction? Viscosity is defined as the thickness or stickiness of a fluid. In regards to flow rate, they are inversely comparable and thus as you increase viscosity or the â€Å"thickness† of the blood, the flow rate decreases. As seen in the graph, increasing the viscosity inversely decreases the flow rate each time you increased it by 1. 3. Describe the graph of flow versus viscosity. As evidenced in the graph, the constants in this experiment were radius,  length, and pressure. The variables were flow rate and viscosity. The y axis represented flow rate and the x axis represented viscosity. As viscosity increased, the flow rate decreased causing a linear or inverse curve relationship going down. 4. Discuss the effect that polycythemia would have on viscosity and on blood flow. Polycythemia is a condition in which excess red blood cells are present. We learned earlier that an increase in red blood cells results in an increase in blood viscosity. An increase in blood viscosity directly affects blood flow, in that blood flow would decrease. Thus, the presence of polycythemia would inversely affect blood flow rate by decreasing it. Activity 3 Questions: 1. Which is more likely to occur, a change in blood vessel radius or a change in blood vessel length? A change in blood vessel radius is more like to occur because blood vessel length only increases as we grow into maturity and in adulthood blood vessel lengths stay constant. The only possibility of blood vessel length changing is when we gain or lose weight. Through the process of vasodilation, or the smoothing of the blood vessel muscle, you can change the radius of the vessel more frequently. 2. Explain the effect that the change in blood vessel length had on flow rate. How well did the results compare with your prediction? Blood vessel length, when increased causes more friction or resistance thus making it more difficult for blood to flow through the vessel. In summation, increasing blood vessel length inversely effects flow rate but decreasing flow rate. My prediction was that an increase in blood vessel length would inversely effect blood flow. As evidenced in this experiment, with the increase of the blood vessel length, there was a decrease in blood flow. 3. Explain why you think blood vessel radius can have a larger effect on the body that changes in blood vessel length. In the blood flow equation (as seen to the right), blood flow is directly proportional to the fourth power of vessel radius. Dramatic changes happen in regards to blood flow because of small changes in blood vessel radius. The smaller the blood vessel radius, the greater the resistance. Blood vessel radius is the single most important factor in determining blood flow resistance. 4. Describe the effect that obesity would have on blood flow and why. As referenced from this experiment, weight, either gain or loss effects blood vessel length. A change in blood vessel length can only be altered through the gain or loss of weight. As evidenced in this experiment, when blood vessel length is increased as a result of weight gain, there is greater resistance or friction within the vessel making blood flow through that vessel more difficult thus decreasing blood flow. Obesity different effect blood flow in that, there are increased blood vessel lengths, causing greater friction or resistance within the vessel and a decrease in blood flow. Activity 4 Questions: 1. Explain the effect that pressure changes had on flow rate. How well did the results compare with your prediction. Pressure changes have a profound effect on flow rate. As pressure increases, flow rate also increases. They are directly proportional. In regards to my prediction, I predicted that as pressure increased, so would flow rate. 2. How does the plot differ from the plots for tube radius, viscosity, and tube length? How well did the results compare with your prediction. The plot for pressure in linear in that, an increase in pressure is directly proportional to flow rate. It was a perfectly straight line upwards as pressure increased. In regards to the plot for tube radius, it was very similar in that results were more curve shaped but went in the same directly upward. As vessel radius increased so did flow rate. In regards to viscosity, they were drastically different, as viscosity increased, the rate of flow decreased because there was more resistance. In regards to tube length, this is drastically different than pressure because with an increase in tube length, there is a decrease in rate of flow because there is more resistance within the vessel itself. After learning that vessel radius is the greatest factor in regards to flow rate, I predicted that with an increase in pressure there would also be an increase in flow rate. 3. Explain why pressure changes are not the best way to control blood flow. Pressure changes are not the best way to control blood flow because it could place more stress on the heart (which causes the initial pressure) and requires the heart to change its force of contraction. The blood vessels need time to respond to that change in force as well as the large arteries around the heart. It required for them to have more tissue in their tunics to accommodate the heart and it’s increase of force. Plus, the best way to control blood flow, as seen from these experiments is through increasing vessel radius. 4. Use you data to calculate the increase in flow rate in ml/min/mm Hg. In this experiment, radius, viscosity, and length remained constant, and pressure and flow rate were the variables. I started off with a pressure of 25 mm Hg and the flow rate was 35mm/min. As I increase the pressure by 25 mm Hg each time, the flow rate increased by about 35 mm/min each time. Activity 5 Questions: 1. Explain the effect of increasing the right flow tube radius on the flow rate, resistance, and pump rate. Increasing the right flow tube radius is directly proportional to increasing flow rate. As evidenced in other experiments, increasing tube radius decreases resistance thus increasing flow rate. In addition, as the right flow tube radius increased, so did the pump rate. Each time that I increased the right flow tube radius by .5mm, the pump rate increased as did the flow rate because of the decrease in resistance. 2. Describe what the left and right beakers in the experiment correspond to in the human heart. The left beaker represents the side of the heart where blood is pumped through the lungs to the opposite side of the heart. The right beaker represents the side of the heart that delivers blood to the system of the body. 3. Briefly describe how the human heart could compensate for flow rate changes to maintain blood pressure. The human heart compensates for flow rate changes by altering heart rate, stroke volume or resistance. If resistance decreases, heart rate can increase to maintain the pressure difference. If resistance is decreasing, there is an increase in flow rate. Activity 6 Questions: 1. Describe the Frank-Starling law in the heart. The Frank-Starling law in the heart refers to when more than the normal volume of blood is returned to the heart by the venous system. In this process, the heart is stretched which results in a more forceful contraction of the ventricles. This causes more than normal amounts of blood to be ejected by the heart which raises stroke volume. 2. Explain what happened to the pump rate when you increased the stroke volume. Why do you think this occurred? How well did the results compare with your prediction? When you increase the stroke volume, there is an inverse decrease in pump rate, even though there is a constant amount of flow that results. This is directly the opposite of my predictions, yet I learned that the reason why pump rate decreases when stroke volume increases is because the heart intrinsically alters stroke volume to accommodate changes in preload or during the period where the ventricles are stretched by the end diastolic volume. Stroke volume is also controlled by the strength and force of contractility of the heart. 3. Describe how the heart alters stroke volume? The heart alters stroke volume by altering the pump volume or the contractility. By altering the contractility, you are altering the strength of the cardiac muscle contraction and its ability to generate force. 4. Describe the intrinsic factors that control stroke volume. The intrinsic factors that control stroke volume are heart rate and cardiac output. Total blood flow is proportional to cardiac output. Thus, when the stroke volume decreases, the heart rate music increase to maintain cardiac output. Yet, when stroke volume increases, the heart rate must decrease to maintain cardiac output. Activity 7 Questions: 1. Explain how the heart could compensate for changes in peripheral resistance. The heart can compensate for changes in peripheral resistance by decreasing blood viscosity and through adjusting the force of contraction of the heart. Increasing contractility or forcing contraction of the heart combats afterload and blood flow resistance. Increasing contractility will increase cardiac output by increasing stroke volume. 2. Which mechanism had the greatest compensatory effect? How well did the results compare with your prediction? My prediction was that increasing the left flow tube radius would have the greatest impact in regards to blood flow into the right tube, but adjusting the force of contraction of the heart had the greatest compensatory effect on the flow of blood into the right beaker. 3. Explain what happened when the pump pressure and the beaker pressure were the same. How well did the results compare with your prediction? When the pump pressure and the beaker pressure were the same, the valve would not open because there was insufficient driving pressure to force fluid out of the pump. This was adverse to my prediction, where I predicted that there would be an increase of flow, but I was incorrect, in that nothing happened and there was no flow. 4. Explain whether it would be better to adjust heart rate or blood vessel diameter to achieve blood flow changes at a local level. I think that it would be better to adjust heart rate in order to achieve blood flow changes at a local level. Although the text and experiments have demonstrated that it is more effective to increase blood vessel diameter in order to increase the rate of flow within blood vessels, I think that exercise increases your heart rate which is directly linked to an increase in blood flow.

Aztec and Inca Dbq

Aztec & Inca DBQ The Aztec and Inca were two very advanced cultural societies for being on of the early civilizations of Central America. These Empires maintained a high level of cultural development due to their social, architectural, and religious aspects. Additional documents that would have aided the explanation of these cultures would be from a priest and his role was a significant part in the community as well as from an architect or constructor, to describe some of the obstacles they needed to surpass in order to erect the magnificent buildings and temples.The social effects of the Aztec & Incan Empires clearly emphasized the superb cultural development that occurred there (documents 1,6,7,8,10,11). The Mendoza Codex exhibits the daily activities and customs of the Aztec realm (doc. 1). It depicts the type of work depending on gender roles, in which men performed more of the hunting activities and the women were taught how to work with crafts. The picture also shows how the ol der generations taught their young the new techniques and traditions. (Insert authors’ pov/bias here). The page from the Codex Mendoza shows the advanced marketplaces they had because of the great variety of goods (doc. ). The numerous manufactured wares also show the type of work and materials that were needed to be done in order to produce the items. (Insert authors’ pov/bias here). In the memoirs of the conquistador Bernal Diaz del Castillo, he describes the quality and vast amounts of goods sold at the Aztec marketplace (doc. 7). He takes not of how the items were displayed and the policies that enforced order throughout the market. However, he does show bias because he compared the Aztec marketplace to that of Portugal, and is truly only interested in gold, silver and slaves.He was also surprised by the way the slaves were able to walk around the city without being restrained. The photograph of the Chinampa system shows the importance of the agricultural method as well as how the geography of the area promoted its use (doc. 8). From the lake dredged islands, much force needed to be exerted by the workers in order to harvest the crops. Although a laboring job, the fields reaped great benefits since they produced seven crops per year. This amount contributed to a mixed diet, which led to better health and a greater population. (Insert authors’ pov/bias here).The picture of the Incan bridge shows the intercommunication between people from different parts of the area to do so with ease (doc. 10). The bridges not only encouraged communication between peoples, but also to aid them form gathering crops from one side of the area to the other, and to increase trade between the two parts of the Incan Empire. (Insert authors’ pov/bias here). The picture from the First New Chronicle and Good Government, illustrated by Felipe Guanan Poma de Ayala, depicts the wide use and dependence on quipu to govern the Incan Empire (doc. 1). This mneumon ic device allowed for rulers and imperial officials to keep track of various statistics including agricultural products, and debts owed by the people. (Insert authors’ pov/bias here). Architecture also contributed to the stimulation of culture in the central American societies (documents 2,9,10,13). The photograph of the carved glyph on the Tenayuca Pyramid in Mexico City exhibits the skill and precision that architects had in constructing a building (doc. 2).Although all these sculptors had were rocks to carve into the rock, they did so in a way that was very proficient and showed their expertise in architecture. (Insert authors’ pov/bias here). The twelve cornered stone, shows the great amount of skill and effort the Incan architects had and needed in order to make such reliable and dependable walls (doc. 9) . The walls are of quality strength because they have lasted from the day they were built up until now without the use of any mortar, just the precise aligning o f carved rocks. (Insert authors’ pov/bias here).Apart from architecture, the Incan engineers built reliable bridges, just like the one that still stands today (doc. 10). This shows the expertise in bridge – making as well as how the bridge could have helped architects build their structures, by using the bridge to cross over the chasm and retrieve rocks that could be used as carving rocks or as building materials. The photograph of Machu Picchu shows the great amount of effort and skill required to create a society that could be depended on and maintained in the mountains (doc. 13). (Insert authors’ pov/bias here).The Incan architects truly show their might with this one, all buildings and structures were put together from hand carved rocks without the use of mortar. The builders also had to create a way for the city to not fall down, which also took much thought and skill. Lastly, religion was a great supporter for the cultural development in the Aztec and Inca n Empires (documents 3,4,5, 12). The civil calendar used by the Aztecs shows the sophistication and complexity of activities throughout the course of the year, and how they paid close attention to religious ceremonies and the agricultural cycle (doc. 3).In this society the gods needed to be worshipped in order to produce great and bountiful harvests, so the veneration of goods was a necessity. (Insert authors’ pov/bias here). The chart describes the rituals that were associated for each month of the year and how it coincided with the Aztec calendar (doc. 4). The chart shows the intense religious devotion of many gods through ways of sacrificing people of certain age groups for each month. (Insert authors’ pov/bias here). The photograph from the Florentine Codex by Friar Bernadino, exhibits the great sacrificial society of the Mexica people (doc 5).This document shows bias because to the people of Central America, human sacrifice is part of their religion and way of wor shiping their gods and giving their offerings, while to a Franciscan monk who is a Christian begger, these ways are seen as heretic and the citizens are considered savages. The first new chronicle and good government by Felipe Guaman Panade Ayala exhibits the great devotion of Incas and their leaders to their sun god (doc. 12). They were strictly believers of the sun god and many other gods and since the document was written by someone who is of Incan descent, it shows bias.He sees the kings rejection to the Christian missionary Fray Vincente, as an act of great courage, loyalty, and devotion to his god, and is seen as a religious figure to other followers of the sun god. All in all, despite some of the Aztec's and Inca's outdated technology methods, and tools, they were at quite an advanced level of cultural development. Together the social, architectural, and religious aspects contributed to these successful societies. This essay receives a score of 9! It covers all requirements.

Dr Mccall Paper Essay

Jerry McCall is Dr. Williams’s office assistant. He has received professional training as both a medical assistant and a LPN. He is handling all the phone calls while the receptionist is at lunch. A patient calls and says he must have a prescription refill for Valium, an antidepressant medication, called in right away to his pharmacy, since he is leaving for the airport in thirty minutes. He says that Dr. Williams is a personal friend and always gives him a small supply of Valium when he has to fly. No one except Jerry is in the office at this time. What should he do? Resource: Ethics Case Study Grading Criteria on your student website Read the case study in Ch. 4 of Medical Law and Ethics that begins, â€Å"Jerry McCall is Dr. William’s office assistant. †Prepare a 700- to 1050-word paper in which you answer the following questions: †¢Does Jerry’s medical training qualify him to issue this refill order? Why or why not? †¢Would it make a difference if the medication requested were for control of high blood pressure that the patient critically needs on a daily basis? Why or why not? †¢If Jerry calls in the refill and the patient has an adverse reaction while flying, is Jerry protected from a lawsuit under the doctrine of respondent superior? †¢What is your advice to Jerry? †¢Identify major legal and ethical issues that may affect Jerry’s decision. †¢What problem-solving methods might be helpful to assist in making an ethical decision? Include at least two sources in your paper. Format your paper consistent with APA guidelines Describe ethical principles used in health care organizations. Explain the relationship between an organization’s culture and ethical decision-making. Recognize the role and importance of ethical values within an organization. an office assistant Jerry has certain duties and obligations to fulfill within his field of study, knowledge, and expertise. In this case as an office assistant Jerry has the authority and obligation to answer all phone calls and respond to them promptly, ethically, and efficiently. In this case the office assistant not only has administrative training but a limited amount of clinical training, the amount of clinical training that he does have does not qualify him to issue this refill. As an office assistant Jerry has the authority to call in only prescriptions or refills approved by the doctor. In this case as he is the only one in the office he should explain the situation to the patient and let him know that he will try his best to get in touch with Dr. Williams in order to have this prescription called in. He should let the patient know that it may not be possible to get it done within the time frame but that he will try and that he will call him back as soon as possible to let him know. Jerry as an assistant for Dr. Williams should have contact information for Dr. Williams, he should try calling the doctor and getting permission to call in this refill. However, if the doctor can not be reached then he must let the patient know that refilling this prescription at this†¦

INTERNATIONAL MARKETING REPORT FOR New Zealand Essay

INTERNATIONAL MARKETING REPORT FOR New Zealand - Essay Example 1. Annual Growth Rate in Country The annual growth rate of the nation itself is 1.3%(Central Intelligence Agency World Factbook 1). 2. Birth Growth Rate in Country Birth rates have remained steady and are currently contribute to an approximate growth rate of 1.0% per annum (New Zealand Statistical Database 1). 3. Fertility Growth Rate in Country As of statistics gathered, the fertility rate within the country stands at .04% (New Zealand Statistical Database 1) 2.1 children per female The average number of children per female member of the society works to 1.9 (Central Intelligence Agency World Factbook 1). 4. Net Migration Rate in Country The research notes that there are approximately 2.26 migrants per 1,000 individuals (Central Intelligence Agency World Factbook 1). E. Death Rate in Country Likewise, the current death rate within the country stands at 7.54 New Zealand Statistical Database 1). 1. Number of Deaths Per Thousand in Country In much the same way, the number of deaths per thousand individuals is 7.20 (Central Intelligence Agency World Factbook 1). 2. Infant Mortality Rate in Country Infant mortality comes in at at a low 5.59 (Central Intelligence Agency World Factbook 1). F. ... 2. Life Expectancy for Total Population of Country Life expectancy for total population was noted to equate to 80.7 (Central Intelligence Agency World Factbook 1). 3. Life Expectancy for Males in Country The average life expectancy for a male is currently 78.4 years of age (New Zealand Statistical Database 1). 4. Life Expectancy for Females in Country Similarly, and not surprisingly, the average life extinct for females is nominally higher at 82.4 years of age (New Zealand Statistical Database 1). G. Ethnic Groups in Country (actual number and population percentage) Major ethnic groups include: Caucasian, Maori, Asian, Pacific islanders (Central Intelligence Agency World Factbook 1). 1. Number of Ethnic Groups in Country There are currently 4 major ethnic groups represented within the country (Central Intelligence Agency World Factbook 1). 2. Name and Size of Ethnic Groups in Country With regards to the name and size of the ethnic groups, the following statistics helps to shed light on the percentage totals exhibited: 78% European 14.6% Maori 9.2% Asian 6.9% Pacific islanders (Central Intelligence Agency World Factbook 1). H. Religious Groups in Country (population) Of the total population in New Zealand, approximately 2,924,318 consider themselves to be religiously affiliated (New Zealand Statistical Database 1). 1. Number of Religious Groups in Country Of the main and measurable religious groups within the country, New Zealand currently recognizes the existence of 22 separate and distinct groups (Central Intelligence Agency World Factbook 1). 2. Names and Size of Religious Groups in Country Of these groups, the majority are affiliated as follows: Christianity – 53.6% Undeclared – 7.7% Hinduism 1.7% Buddhism 1.4%

Draft Essay Example | Topics and Well Written Essays - 750 words - 3

Draft - Essay Example s idea, the paper will suppose that the continents of today were separated and that the seas between them were impassable, trade between continents is impossible and that refrigeration is impossible due to the laws of physics. The paper will analyze how the African continent would be look like today in terms of resources crops, climate, health, culture, lifestyle and economically. Globalization has resulted into changes that have affected different continents differently. As Jared Diamond argues, the continents would be different without globalization. Although globalization has had positive effects, it has deprived some continents of their resources. A good example of such a continent is Africa. If refrigeration were impossible, African continents would not be facing the environmental problems it is facing. However, ecological processes do not recognize continental boundaries. The climate changes affecting the globe are mainly from activities from a few continents. Asia, Europe, and America are emitting gases, which are causing global warming. However, the African continent is suffering the consequences of the global warming. If refrigeration were impossible African continent, which mainly focuses on farming activities would be a richer continent. African would not have to take responsibility of actions by other continents (â€Å"Economic Commission for Afr ica†, Web). Africa is endowed with numerous resources. One such resource is oil. Some of the main distributors of oil include Libya, Angola, and Nigeria. However, due to globalization, most countries in Africa import their oil from other regions of the world. If trade between continents were impossible, African countries would trade amongst themselves, which would be cheaper. Other resources that the African regions have include copper, coal, diamond, copper, gold, timber, platinum, tanzanite, and other ores. Agriculturally, some regions of African continent such as South Africa and East Africa have fertile

Alexander Graham Bell Research Paper Example | Topics and Well Written Essays - 500 words

Alexander Graham Bell - Research Paper Example From an early age Bell demonstrated great intellectual curiosity and potential. Bell â€Å"became interested in botany and at age twelve built a contraption to aid a neighbor in his flourmill† (Mackay, pg. 9). His father published texts on elocution and Bell demonstrated a strong propensity in this subject. Bell would later attend prestigious high school, followed by college, and was generally recognized as mediocre at both. Upon graduation Bell began experiments with sound following his father’s interest in elocution. His experiments would ultimately lead him to become â€Å"Professor of Vocal Physiology and Elocution at Boston University† (Mackay, pg. 111). While Bell experimented with a number of sound elements, his work with the telephone undoubtedly holds the greatest contemporary relevance. In this context of understanding, Bell had â€Å"begun experimenting with a phonautograph in 1874† (Town, pg. 189). While he recognized that he was on to something he realized lack of proper funding and knowledge to complete his final invention that would electronically transmit the human voice. These challenges were overcome when Bell first encountered Gardiner Hubbard and Thomas Sanders who would help fund his invention, as well as Thomas Watson who had the required knowledge in engineering to put it together. Ultimately, â€Å"in 1876 Bell would complete his invention of the telephone, three days after receiving the patent† (Ross, pg. 302). While later in his life Bell would invent the metal detector, his greatest cultural contribution is undoubtedly telephone. Even as Bell made a substantial social contribution through his invention of telephone, the question of what the world would be like without Bell is a complicated one. While Bell invented the telephone, it’s clear that there were elements that emerged in contemporary technological platforms and allowed for this invention to occur. It is highly probable then, that if Bell had not invented his

Use elements of minimum core in applying theories and principles for Essay

Use elements of minimum core in applying theories and principles for planning and enabling inclusive learning and teaching - Essay Example This process can be applied in any of the phases and it should be continuous, meaning that there is no limitation to the number of cycles that can be made in a learning situation. According to this theory, with no limitations, one would simply go on repeating the same mistakes. According to the theory, individuals learn in four ways and they are likely to develop one mode of learning more than others. Thus learning is by concrete experience, by observation and reflection, by experimenting actively, and by active conceptualization. These four processes can be applied by learning facilitators or teachers (Coffield, et al. 2004). This can be applied in literacy and language. For example, in reading one can use readable, accessible texts also teaching learners explicitly how they can develop comprehension skills using activities that are related to their texts. Learners are also encouraged to highlight the main words also ideas in texts, successful questioning, setting the picture, as we ll as stimulating previous reading prior to any reading so as to offer learners’ great chances of decoding the text, will also work. There are other diverse theories and principles that have been developed to aid in understanding planning and enabling inclusive learning and teaching. The minimum core elements can be applied in enabling inductive learning and teaching. One of these elements is the use of reinforcement. It is vital that the teachers integrate positive reinforcement to learning and teaching. Positive reinforcement includes rewards given to students and positive remarks made by the teachers. This can be given to encourage behaviour, achievements and notable improvements (Curzon 2003). This is important in learning as it is important how learners view themselves, their self esteem and being aware of their strengths and weaknesses affects their learning ability. The learners’ degree of motivation as well as engagement in learning and the phase

The Importance to Teach Through the Standards in Science Curriculum Essay - 2

The Importance to Teach Through the Standards in Science Curriculum - Essay Example Science curriculum should be taught by following the standards that must be designed according to the environment of students so that they can make use of their science knowledge in their practical lives. The development of science education has structured more and more recently. So, by looking back at the last century, the curriculum of schools was very basic and everybody used to think about multi-curriculum from his own angle. More in-depth, teaching strategies were clustered around the teacher himself, and he was the center of the classroom. In the beginning, scientists were the one who used to control the science curriculum, and they had the authority for choosing the content to be taught in schools. Thus, it was hard for teachers and students to handle the science subject based on the scientists’ perspective rather than science educators’ perspectives. However, the reformation that was called for by Dewey had taken place in the late 1950s. The development of teaching science as the inquiry has taken place in the 1950s, nevertheless, the years 1955-1974 were called the Golden Age in Education. Numerous findings were poured into education in order to develop curriculum. The 1960s were even enriched with more science projects toward the science curriculum but the reformation was not very clear, until late 1960s when studies showed some achievements and attitude toward science. During the 1970s, the focus of NSF (The National Science Foundation) was on exploring the impact of the new science curriculum such as improving science methods, working in labs and discovering inquiry learning. In the 1980s and 1990s, the development of technology, computer and the World Wide Web were enough to call it a new reformation besides that the beginning of 1990s, it was the beginning of something new, it was the standard era. The complexity of the lifestyle after the 1990s was not only sensed in the States but globally too and the science education became a field for competition through many different

Public Relations Essay Example | Topics and Well Written Essays - 750 words - 1

Public Relations - Essay Example This was the situation in this case. BP was trying to clean up, but its stock was sinking and everyone was turning on it. Many of its press releases from this period seek to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were taking to solve the problem. That is in part what got them through the mess intact. What was accomplished in the communication? Consider more than just the obvious message. The obvious message here is one of damage control. BP wants to be seen to be working h ard to clean up the environment. They also want to tell people that they are willing to pay for the damage caused. Below this message is an effort by BP to show that they are in control of the situation. They are working hard, but more than that they know what is happening, they can quantify the damage, they are being very responsive to each of the problems that come along. The press release shows to the world that BP is not only working hard but is able to talk about each step of their action in a clear and direct way. For BP, there are no secrets. Everything is above board. That is what is accomplished through this communication. They wanted to send a message with a lot of facts about what they were doing but more than that, they wanted to be seen to be open and transparent. They didn't want to appear to be hiding anything in this situation. Were the press releases related in any way to each other or to major news or industry trends occurring at that time? The press releases were closely related to the events in the Gulf. Indeed, they were a direct response to the oil spill that was happening. Because BP was held to blame for the spill, the press releases were used as a way to assuage the public anger over the issue. It was also a way to get the media to try to start reporting on the story from a positive point view, i.e. what BP was doing to solve the problem. In a situation that extended over many months, BP issued a great number of press releases. The communications department of the company was definitely working overtime through the summer of 2010. Did the company send a consistent and coherent message? The company for the most part sent a consistent and coherent message. The press releases focused on what BP was doing to try to clean up the oil spill. The press releases also focused on some of the technical aspects of the clean-up and effort to stop the well from leaking anymore. Efforts to communicate BP's compensation for those affected by the spill were also included in the press releases. It should be noted that BP received a great deal of criticism when its CEO strayed off of this topic and began to offer an inconsistent message, saying in public for example that the spill was also very hard on him and that he wanted his life back too. That sort of inconsistent messaging caused the company a great deal of grief. In situations like this it is very important to understand that the media will be looking for any perceived inconsistency.

DISCUSSION QUESTION RESPONSE Essay Example | Topics and Well Written Essays - 250 words - 24

DISCUSSION QUESTION RESPONSE - Essay Example On the other hand, technology has brought negative effects. Technology is slowly eroding our moral values due to availability of explicit content to the unintended users. The business world has experienced drastic changes over the years. I agree with you that videoconferencing has greatly improved communication in business. It has made business transactions to be more effective and efficient. Perhaps the most important improvement is on cost effectiveness. While it takes a lot of time and hundreds of dollars to travel across the globe for business meetings, web conferencing has made business operations more cost effective. However, we also need to question about the challenges brought by these technologies in modern business. For instance, what were some of the challenges that you faced during your internet meetings? What if there was internet breakdown? What about interception of sensitive information communicated over the internet? (Carroll and Buchholtz 348) Both sides of the coin need to be

Law of International Trade Essay Example | Topics and Well Written Essays - 2500 words

Law of International Trade - Essay Example Denny knows nothing of the prior sale to Benny. The three contracts existing in this case are, first one is between Sammy with the carrier that who carry the 1000 tons of sugar, second is among Sammy and Benny and third contract is between Sammy and Denny. The contract becomes valid only if it fulfills the entire legal requirement. It will come under the Sales of Goods Act 1979. â€Å"A bill of lading is a type of document that is used to acknowledge the receipt of a shipment of goods. A transportation company or carrier issues this document to a shipper.† (What is a bill of landing? 2010). Bill of trading offers safety to each and every party in the global trade. In these particular case three Bills of lading is offered to Sammy. And also Denny is enabled to ask for all these three Bill of lading from Sammy at the time of receiving 1000 tons of sugar. If Sammy is not giving all these three Bills of lading to the Denny he can neither refuse to carry on with the contract or he can claim financial compensation for the fraudulent contract. Denny has to admit the two of the three Bills from the Sammy or else, Denny has the right to refuse the bills for the reason that Sammy takes action in bad faith. He should bind with various responsibilities that he must obey. Primarily, he should provide a shipped moveable fresh Bill of Lading to the purchaser. Secondly, Sammy has to offer an agreement of Marine Insurance for the commodities which is constantly concerned by insurer. Thirdly, Sammy must offer a profitable invoice to the purchaser. Denny had to admit the Bills and recompense for the 1000 tone of sugar if Sammy accomplish his responsibilities by tendering fresh Bill of Lading, assurance plan, and profitable invoice. In this case, there is agreement among Sammy and shipping so that the carrier must be followed by certain responsibilities under the Hague

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay Starbucks has been the most successful coffee chain using their aggressive expansion strategies to surpass its competitors. Through its expansion, Starbucks has focused on creating a dense network of stores all around US, while also opening up new locations all around the world. However, Starbucks’ aggressive expansion strategies have posed major threats to its financial health such as tight cashflows, increase debts, poor liquidity ratios and etc. In addition, this approach can exacerbate competition among close Starbucks stores. Due to the aggressive expansion, Starbucks has lost its internal focus in its core business coffee and its unique â€Å"Starbucks Experience – third place†. The issues are how Starbucks can stay profitable in the future and at the same time sustain its dominant position in the gourmet coffee industry. We have examined the industry analysis that focuses on the industry trends, the firm competitive environment and followed by a SWOT analysis on Starbucks. Finally, we look at the company strategy analysis that focuses on the Starbucks’ strategic intent and its strategic position. From these analyses, we recommend a few options where Starbucks should pursue moving forward in order to avoid further decline and sustain its dominant position. .:Company Background History:. Starbucks Coffee, Tea and Spice was established in 1971 by Jerry Baldwin, Zey Siegel and Gordon Bowker in Seattle to sell roasted coffee beans and coffee machines. (See Exhibit 1 for timeline) At that time, the founders’ philosophy was to provide high quality coffee and educate the public the art of appreciating fine coffee. It was the founders’ passion and strong commitment on educating the public that attracted Howard Schultz to join Starbucks in 1982 as the head of the marketing department, overseeing the company’s retail stores. On one of his business trips to Milan, Italy, Schultz stumbled upon an opportunity to revamp Starbucks and shift its focus from its original business activities. Schultz’s new business proposition for Starbucks was to serve freshly brewed coffee at their outlets which he sold to the founders without success. After many unsuccessful attempts, he left the Company. In 1987, Schultz acquired Starbucks from the founders and changed its name to the more abbreviated ‘Starbucks’ and modified her logo to what we see today. After the acquisition, he introduced the idea of ‘The Starbucks experience’ to all Starbucks’ outlets; that is to create a comfortable atmosphere for patrons to relax. From then on, every Starbucks outlet was the perfect duplicate of this concept. In 1992, Starbucks had launched an IPO and its common stock was being traded on the Nasdaq. In 1995, Starbucks venture overseas and formed a joint venture with SAZABY Inc to open Starbucks stores in Japan. In 1996, Starbucks first oversea outlet was opened in Tokyo. Today, Starbucks has a total of 7,087 Company operated stores and 4,081 License stores in US. Additionally, it has 1,796 Company operated stores and 2,792 Joint Venture and License store operating in other 43 countries. .:Definition of the Industry, Competitors and Scope of Analysis: Generally, Starbucks is in the Food and Beverages industry. However for the purpose of this paper, we would define Starbucks to be in the gourmet coffee industry with the following competitors : †¢Coffee Bean and Tea Leaf; †¢Costa Coffee; †¢Caribou Coffee. (See Exhibit 2 for a brief write up on reasons for the choice of these competitors and some background information of them) For the purpose of this paper, our analysis will be focusing on Starbucks in US and Australia. The next section provides an overview of the gourmet coffee industry and the competitive environment in US and Australia. .:Overview of the Industry:. .:Political Forces:. Generally both the US and the Australia political situation appeared to be well established and stable. This will provide a good platform for both current businesses and new businesses to operate in. In US, despite the current verge of recession, the political mood is still likely to favour increased regulation of businesses. In addition, even though international tensions are likely to remain but their impact on political stability and economy will remain minimal. Similarly in Australia, the political climate is likely to remain relatively stable. Although the relationship between the federal government and the states had been rocky in the past; it has improved after the introduction of a more stable formula for revenue distribution..:Economical Forces:. US: Real economic growth is expected to slow from an estimated 4% in 2008 to 3. 8% in 2009. The modest slowdown reflects the impact of lower demand from its trading partner. As these exists imbalances in the economy and the poor short-term outlook for growth, it is assumed that conditions in the US are now recessionary and that growth will remain very weak in 2009. This will in turn affect the GDP and the disposable income of its residents. Australia: Traditionally, rapid growth in Australia has been slowdown recently due to recession. Improved monetary and fiscal management have reduced macroeconomic volatility, but risks and imbalances are present. The low domestic savings rate renders the banking system dependant on foreign financing. The current account deficit is large, and international financial markets may start to worry about the underlying causes. Bubble conditions also seem to exist in the housing market. .:Socio-cultural Forces: Consumers’ Perceptions and Disposable Income:. US: There had been an increase in coffee consumption in the US market though the rate had slowed down in 2005 posing threats to coffee retailers. Recently, US consumers had increasingly opt for healthier hot drinks such as tea and RTD beverages which affect coffee consumption rate. The trend is likely to continue, leading to decline in coffee consumption. Australia: Coffee sales had experienced quite lukewarm growth from 2000 to 2005. The culture of cafe had caused more people to opt for on-trade sales coffee at the cafe instead of home-brewed coffee. According to BIS Shrapnel, people increasingly tend to go to cafes for their coffee and there is an increase of 50% within 2 years in coffee consumption. .:Technological Forces: Technological Developments:. Technological changes have created many new products and processes. It helps to reduce costs, improve quality and lead to innovations which in turn benefits consumers as well as organizations. Many organizations in the gourmet coffee industry had recognized the importance of providing wireless internet access and Wi-Fi hotspots to its patrons. These technology advances had created a leisure place for patrons to surf net or hang out after home and work. Most of the organizations had also introduced automated coffee machines to speed up the brewing process so as to shorten waiting time. To further improve business operations and efficiency, some organizations have also make use of information technology systems to help them run their businesses more smoothly. .:Environmental Forces:. With major climate changes occurring due to global warming, many organizations in the gourmet coffee industry had increased their environment awareness by reduced the usage of disposable cups to serve coffee and increased the use of ceramic mugs. Furthermore, the organizations had also reduced the size of their paper napkins, paper bags and in store garbage bags. The organizations were also encouraged to purchase Fairtrade certified coffees so as to promote responsible environmental and economic efforts. The following section presents our analysis of gourmet coffee industry with the aid of Michael Porters 5 Forces model. .: Analysis of Gourmet Coffee Industry- Porter 5 Forces:. Please refer to exhibit 3 for the criteria used for the scoring of each forces and an analysis of each forces. Force #1: Threat of New Entry:. †¢Threat of new entry is high. †¢High start up cost involved in purchasing equipments, sourcing for coffee beans and training barista. †¢Strong brand identity leading to high switching cost for consumers Score: 10 Force #2: Threat of Substitutes:. †¢Substitutes are gourmet coffee of a different brand †¢Current gourmet coffee industries is saturated †¢High switching cost †¢Threat of substitutes considered to be relatively high Score: 6 Force #3: Bargaining Power of Suppliers:. †¢Majority of commercially available coffee beans come from a few industrializes countries. †¢Increase the cost of coffee houses in sourcing and gaining access to these high quality coffee beans. †¢Bargaining power of suppliers is relatively high Score: 5 Force #4: Bargaining Power of Consumers†¢Bargaining power of customers is relatively neutral. †¢Current player gained brand loyalty †¢Product differentiation helps to retain current customer and attract new customers. †¢However price sensitive customers might seek for cheaper alternative. Score: 0 Force #5: Rivalry between Competitors:. †¢Intensity of rivalry is moderate. †¢Brand identity and high switching cost is relatively unfavorable to new player that has just entered the market. Score: 3. Conclusion:From the above analysis, we noted that the threat of new entry, the bargaining power of the supplier and threat of substitutes are relatively high. On the other hand the bargaining power of the consumers is neutral and the intensity of rivalry is moderate. Hence from the above analysis we concluded that even though there is high intensity of rivalry in this industry it is still considered to be attractive. This is because, according to report from Mintel, there is still potential for growth in the coffee industry as the number of coffee houses in US itself had increased by 70% from 200 to 2005. .:Key Success Factors:. The key success factors in the gourmet coffee industry includes: -ensure product quality by applying the highest standards of excellence to the purchasing, roasting and fresh delivery of coffee; -provide a cozy atmosphere where people relax and chill out; -recruit passionate people who love coffee and equipped them with skills to provide upscale customer service; -reduce customer waiting time by implementing many innovations to speed up the process; -accelerate innovation in producing products of a much superior quality than that of its competitors; and -locate stores at high traffic, high visible locations.

Colgate Marketing Plan analysis

Colgate Marketing Plan analysis Colgate has realised the significance of marketing plan in its 200 years of existence. This is essential towards understanding the business plans, aims, and communicating the companys horizon within the operational market. This report will focus on the marketing plan for the new Colgate toothbrush called 360 Actiflex, as part of Oral care and Health products which comprises of Tooth paste, Tooth brush, Mouth wash and dental floss. Oral care is important because research indicate that a clean mouth prevents gum disease and prevent heart disease. The plan will address the niche market of dental professional which will recommend the product to their clients and the product brand name will remain to be Colgate. Situation Analysis Colgate Palmolive has been in existence for over 200 hundred years and they operate in more than 70 countries such as Brazil, America, Latin America, Asian etc which will enable to penetrate the new market easily. This is as a result of their brand, experience, capacity in term of resources and existing structure. Product Classification The 360 Actiflex brush with flexible head for cheek and tongue cleaner is design to clean all direction, to remove bacteria from your teeth, cheek, gum and tongue for healthier mouth. Customers want toothbrush that can give them healthy clean teeth and breathe at a reasonable price. Market Summary Colgate Palmolive is aiming to increase its market share in toothbrush which is currently at 30% in 2009 by demonstrating proficiency and professionalism by serving new and existing customers. Through the RD, Colgate has been able to improve their existing products and introduce more products which meet the customers need in dental care. Market Needs According to research, customers only need two or three toothbrushes a year. 65% of customers have more than one toothbrush, 24% keep brush at work 54% have special toothbrush for travelling. Buying Behaviour Pattern Customers base their purchase of tooth brush on how comfortable it feels in their mouth, whether it is soft enough and suits their mouth size or flexible enough. Their purchase is also base on the ability of the toothbrush to remove food particles, plaque removal and gum stimulation. SWOT ANALYSIS Strengths Colgate maintains strong relationship with dental professional, wholesalers and retailers. Have a good communication with the consumers through media and other social resources Extensive industry knowledge and expertise Well designed training programme. Ability to convince customers to spend more though continual rebranding and growing company sales by releasing new twists on under established brands. Weaknesses Increase competition where other competitors produce the same products. The recent recession has impact on the reduction of planned expansion. Opportunities Oral care is a growing industry with the ever changing customers taste. Continuous innovation using the idea technology challenge. Threats Changes in exchange rates for foreign currencies, which may reduce the U.S. dollar value of revenue, receive from oversea market sales. Political or economic instability or changing macroeconomic conditions in our major markets, Lack of well-established or reliable legal systems in certain areas where the Company operates, Objective Setting Colgate by introducing the 360 Actiflex toothbrush is aiming to achieve the following objectives: To retain the 20% existing loyal customers To increase current awareness level of brand from 5% to 15% in 12 months through integrated campaign of advertising, sales promotion and sponsorship. To acquire more customers by targeting the luxury segments of the market. Strategy Development The objective of Colgate Palmolive is to position the company as continuous market leader of oral care and Heath care, serving domestic market as well as international market. To enter the market Colgate will start with our dental professionals whom we have collaboration with in our existing various areas of operation. The company will make small adaptation upon on this product which will permit to save cost. There will be a launch of the product in selected dental professionals where the demonstration of how the product is use will be provided. Tactics As part of tactic the large advertising campaigns will be launched through promotion activities which will include advertising by posters, television, outdoor adverts, online adverts. B: CRITICALLY EVALUATE THE MARKETING PLAN, IN PARTICULAR ITS MARKETING ENVIRONMENT. Marketing environment entails the players and powers outside the marketing that affect management steadiness to build and sustain effective relationships with target customers. Prosperous Companies mostly identify the vital importance of continuously observing and adapting to the ever-changing environment. The marketing environment of a company can be categorised into two areas this include macro environment and micro environment, the macro environment include the main actors of the company involved in producing, distributing, and promoting the offering. The marketing environment analysis can provide insight of online and offline competitive environments. Using Five Forces Model, Porter explains that in any industry there are five forces that influence what happens within the industry, these five forces combine to make up the business environment. By studying the structure of dynamics between these forces, the company can discover opportunities for improving the marketing strategies. When developing company marketing plan which include the marketing, this can not be completely ruled out strategies Colgate Palmolive can identify the forces as: The Threat of new entrants There has been n o major new entrant to the industry for the past few years leaving the giant manufacturer of consumer goods like Colgate and others to dominate the scene. However, no major changes appear to be existing barriers to entry such as the economies of scale already benefited by the Colgate as a player who have been in the business for long. As a result of difficult trading conditions in the environment, capital requirements and integration costs are high due to the downturn in the increase interest rates rises. Power of supplier Tighter credit markets may lead to business disruptions for certain of the suppliers, contract manufacturers or trade customers which could, in turn, adversely impact colgate business. Even though this look impossible as the supplier will not want to loss Colgate business because of its global presence worldwide, this cannot be totally ruled out. Competitive Rivalry Significant competition in the industry could affect the business, for instance the rigorous competition around the world, especially from the bigger multinational consumer product companies who have greater resources than Colgate. The ability to compete depends on the strength of our brands and on our ability to protect our patent, trademark and trade dress rights and to defend against related challenges brought by competitors. A failure to compete effectively could adversely affect the growth and profitability of the company Limitation of the Five forces method The limitation of this method is the interaction of the forces with each other especially in relation to the cosmetic life cycle which affect the competitive forces significantly. Media/IT Interference at Colgate Palm Olive In 200 years of existence, information technology and media has assisted to develop a vibrant organization at Colgate. As the trend in IT changes over the years, it has also been reflected in every operations the organization. Starting with the ancient IBM system units of early 1950s to the first consumer computers of 1977 (Apple I, II III), Colgate has grown alongside to compliment the transition with time. In the modern era, parts of the positive impacts can be seen in bulletin board services, computer conferencing, computer output on microfilm, communication network, decision support systems, Electronic mail (e-mail), Electronic spread sheet, Telex, video chat, teleconferencing and the likes has been a major contribution of IT and media to the industry. Not to mention the advanced electronic instrumentation for packaging and transportation that we could notice at every stage of production. Marketing to a layman can now be found on twitter, facebook, youtube, text messaging, google, eposters and the likes. On a negative side, insecurity of data and records has been a major setback of modern IT and media in marketing. The major fear here lies in the future of the system whether or not it still pose similar advantages or negative significance. All the aforementioned means of marketing in the modern era has lots of impacts both positively and negatively: Positive Impacts of Media/IT Marketing speed and Convenience Modern IT/media has posed lots of advantages on how fast information can be disseminated. A SATA system has a data transfer rate of 300Mb/s (Wisegeek 2011). It indicates that a huge data of the size of a disc could be communicated to a large set of audience in less than one second. Marketing is now possible 24 hours a day, 365 days a year. Customers can now bridge the queuing problems at stores (Hollensen 2007). Cheaper dissemination routes Because of easy means of data flow, the cost of distribution has fallen considerably over time. It cots as low as 50 pence to fax a page whereas millions of pages will sent across the internet/media at almost a free distribution cost. Apart from the fact that the whole world receives the information at once and at the same quality, the impacts are the same with the impression expressed. Moreover, it is possible to search for the lowest price available for brands (Hollensen 2007). Online financial services are also possible through these means. Effective communication Media and IT has made it possible to decide on target audience, detailed information like product, availability, and pricing are provided for the people. Through the use of multimedia, the customers could have a better understanding of their needs by for example depicting the interior decorations or by showing the beauty of housing estates. Means of reducing workloads Marketing requires lots of workloads which have been reduced by adopting information technology. IT supports the full range of organizational functions and processes that delivers products and services to customers and other key stakeholders (Chaffey et al. 2000). Different functional parts of the organization can be corporately glued with the aid of this tool. Negative Impacts of Media/IT Despite the raging benefits enjoyed by the organizations using IT/Media, the following fears are yet to be addressed: Authentication Identity problem is still yet a major problem of modern marketing. The use of passwords as a safe key has been compounded by the hacking programmers. Loop holes have been created in lots of marketing links. This has posed a challenge to the future of e-marketing/media communication systems. Spam Disease Spam diseases in marketing involves filtering off of positive information from the direct sender by hackers or computer viruses Data Saturation Crashing marketing There is tendency for marketing crash of similar products from different manufacturers. Sometimes we found it difficult identifying the differences in the advertisement from similar companies. Insecurity channels Crackers often capture details rendering the marketing system unsafe for customers. Many fears have been expressed by customers on crackers capturing the credit/debit card details. This is still a threat to be investigated in future of information technology and media. References S Hollensen (2007) Global Marketing A decision-oriented approach, fourth edition pp. 499-506. Wisegeek (2011) A website on data transfer rate, [online], Available at www.wisegeek.com/what-is-data-transfer-rate.htm Assessed: 29 Mar. 11

Empowering Patients With Chronic Illnesses Diabetes Sufferer Nursing Essay

Empowering Patients With Chronic Illnesses Diabetes Sufferer Nursing Essay For this assignment I have chosen to use the diabetes case study. I will abide by NMC code of conduct at all times and remain professional in my approach. Empowerment is a multidimensional construct applicable to individuals, organizations, and neighbourhoods (Rappaport, 1987). It is viewed as a construct rather than a concept because it is not directly observable (Jacox, 1974).The case study indicates that Patrick lacks both self control and will power in his management of his diabetes. Individuals with long-term conditions are challenged by often persistent and disruptive health problems that have cognitive, social and emotional repercussions (Larsen Lubkin, 2009). Established methods of treating people with long-term conditions are based on the assumption that prescriptive instruction by expert health professionals will guide the users behaviour, thereby effectively managing their condition. However, frequent non-adherence to health care advice (Zimmerer et al, 2009) and failure to achieve behaviour change through education programmes alone (Gibson et al, 2001) indicate that this approach is often unsuccessful. Self-management prog rammes typically incorporate development of action plans and training in the skills required to implement such action (Lorig Holman, 2004). Collaboration between the professional and the person with the long-term condition is required to ensure that advice is not only provided but personalised in accordance with the individuals needs and preferences (Bodenheimer et al, 2002). In April 2009 the Department of Health released a guide on Self Management. It detailed the Four Pillar approach,firstly Information, a more informed patient can make better decisions about his or her treatment, secondly skills and training, providing the patient with the skills necessary to take care of their condition better, thirdly tools and devices aiming to equip the person with the means to control their condition, and finally the all important support networks, giving the person a sense of involvement in their care and the ability to communicate any fears around their disease. Whilst on my community placement I was introduced to an initiative that is used within a local PCT in Birmingham. It is called the Diabetes Manual (Burden Burden, Heart of Birmingham PCT). It is a booklet/log book which is given to every newly diagnosed diabetic. It aims to educate and inform patients on their diabetes and how best to control it. It details some/most of the complications/side effects that come with having a long time condition such as diabetes. Its main aim is to educate patients through simplified terms and pictures. The integrated log book is used by patients to write down how they manage their diabetes on a day to day basis. One key area of this booklet is the action planning page. The book also incorporates target/goal setting for Patrick. On initial interview with Patrick we would aim to introduce him to the booklet and discuss with him, firstly the benefit of using this book, allowing him to self manage his condition and to better understand the implications o f a long term condition such as Diabetes. It is important to ensure that Patrick is literate as this plan will not succeed if this is not so. Goal-setting for the first few weeks would be to aim to maintain blood sugars at a mutually agreed safe level. It would be unreasonable to expect too much of Patrick within the first few weeks and although it is important for his health that goals are reached we would aim to gradually introduce more aims as Patrick got used to effectively self managing his condition. This integrated logbook and information guide addresses at least two of the four pillars of Self Management (DoH 2009). Information contained in the book will allow Patrick to read and digest at his own leisure, bombarding a patient with information during an interview can often cause them to disregard and switch off from the information giver. It also acts as a tool or device by which Patrick can write down his day to day life in the knowledge that it may be the key to controlling his blood sugar levels if he keeps an accurate food diary. This initiative relies heavily of the theory of Self Efficacy as detailed by Bandura (1977). He stated that people can be characterised primarily on the basis of their beliefs in their ability to control their lives, because those beliefs powerfully determine the effort they make to adapt to their surroundings. Self-efficacy theory predicts that the more an individual feels capable of predicting and controlling threatening events, the less vulnerable he or she will be to anxiety or stress disorders in response to traumatic experiences . Therefore if Patrick believes he holds the key to controlling his diabetes, he will endeavour to put plans into action to reduce his blood sugar levels, come to terms with his condition and prevent further complications associated with his Diabetes. The self-management approach views the individual as an active agent in treatment. The purpose of self-management is to nurture skills such as behavioural management techniques and to support informed decision making and problem solving, thereby equipping the individual with the necessary expertise to manage their condition. This person-centred approach focuses on personalisation of treatment and facilitation of independence, allowing Patrick to continue day to day routine as normal without any forbearance on his life. It has been described as a patient-centred approach based on respect and compassion and has an emphasis on collaboration with patients (including collaborative goal-setting), self-management skills and psychosocial issues. Nurses would play a pivotal role in providing advice, guidance, education and support to Patrick . Self-management is important as it not only benefits the patient, but also provides wider opportunities for community and specialist nurses to use and develop their clinical and interpersonal skills. It was highlighted in the case study that Patrick has started to develop Retinopathy. Diabetic Retinopathy is a vascular condition in which the retinal capillaries tend to degenerate after a number of years. The condition is characterised by ocular haemorrhages, lipid exudate and the growth of new blood vessels and connective tissue. This has resulted in poor eyesight which could prove problematic if not dealt with soon to prevent blindness. Patrick currently works as a bus driver so his eyesight is very important to him to be able to continue to work and provide financially for his family. Diabetes-related complications can have a major affect on the individual and family members, and are costly to the patient. There are a number of eye conditions specifically associated with diabetes. These include temporary disturbances in lens shape, related to hyperglycaemia and often seen at diagnosis, and cataracts, including the rare sugar cataract only seen in people with diabetes. However, DR is likely to affect most people with diabetes as the duration of their condition increases (Williams and Pickup 1999). DR is one of the long-term micro vascular complications of diabetes mellitus and is the leading cause of blindness in the working population of the UK (BDA 1995). Ninety per cent of people with type 1 diabetes have some degree of DR within 20 years of diagnosis and it has been suggested that it is present at diagnosis in 40 per cent of those with type 2 diabetes (Cummings 2002). A survey has found that blindness was the most well known complication of diabetes (Diabetes UK 2000). However the future for Patrick does not have to as bleak as it sounds. The National Service Framework for Diabetes (DoH 2001) recommends early and regular screening for all diabetics. Developing a plan of action/care for Patrick should begin with a thorough nursing assessment which is essential to ensure that a correct diagnosis regarding diabetic Retinopathy is made. Patrick may complain initially of the signs of vitreous haemorrhage such as floaters, which look like small, black insects, or a lacy curtain across the field of vision. Macular involvement may be revealed by the patients description of a general deterioration in fine and colour vision that is not improved by wearing a range of spectacles. The main aim of screening for diabetic Retinopathy is to identify patients with sight-threatening Retinopathy who may require preventive treatment. Screening and treatment for diabetic Retinopathy will not eliminate all cases of sight loss, but can be important in minimising the number of patients with sight loss as a result of this condition. The aim of a retinal screening programme is to ensure that a yearly examination of all patients in a given area is performe d (Walker and Rodgers 2002). This assessment should be done prior to a direct and rapid referral to an Ophthalmologist to screen and evaluate the degree of Retinopathy. As a preventive strategy, health education should include the best available research evidence to assist patients to make decisions about lifestyle changes and gain control over their condition (Watkinson and Chetram 2005). Micro vascular complications may be prevented or onset delayed with good medical treatment (Kanski 2007). The nurse should involve Patrick and with permission the family to identify areas such as diet and alcohol consumption that can be modified to provide better and tighter glycaemic control. Levels of blood glucose are set at preferably below HbA1c 6.5-7.5% according to the individuals target (NICE 2005). Patricks is 9.9% which puts him in the danger zone for developing complications and increasing his risk of irreversible damage. The target is based on the risk of macro vascular and micro vascular complications. Individuals with type 2 diabetes need to have an ongoing structured evaluation every two to six months, to assess the risk factor. A reduction in the prevalence of diabetic Retinopathy is associated with tighter blood glucose control (Younis et al 2002). By involving the whole family in this change in lifestyle will prove to Patrick he is not on his own and offer him support. Using the initiative I discussed early in this assignment the log book/information guide offers helpful advice for diet and lifestyle change. Setting Patrick some SMART goals/challenges will allow him to maintain his control of his own body and increase compliance. The target is to reduce his HbA1c to within the acceptable target range discussed above. A significant lifestyle change is needed but must be done with concordance with Patrick and his family. It is noted that Patrick is overweight with a BMI of 29.5. This can increase his risk of hypertension, which itself is a factor in Retinopathy as it increases the pressure within the eye. Effective blood pressure management is as significant as blood glucose control in reducing the risk of progression of diabetic Retinopathy in those with type 2 diabetes (UK Prospective Diabetes Study Group 2004). Good blood pre ssure control is considered to be at or below 140/80mmHg (NICE 2005). Adherence to prescribed anti hypertensive treatment is vital as diabetic patients with hypertension have a poor visual prognosis (NICE 2005). A consultation with Patricks GP should be arranged to ascertain if there is any hypertension and if found it has been shown that ACE inhibitors prove very effective in the reduction of high blood pressure in Diabetics.(NICE 2005).There are new schemes devised by the Department of Health to reduce the use of medication in weight loss and to increase exercise in the population. Free weigh loss classes are offered to patients who meet the criteria. Patrick would benefit from these schemes. Medication management and strict concordance with the regime is incredibly important to ensure Patrick maintains a level of the drugs in his body. If it is adhered to it may be that he will not have to take insulin. By providing ongoing psychological support to Patrick and to his family the nurse can help the patient to maintain his or her self-esteem and improve self-management of the condition. Visual impairment in patients with diabetes is often compounded by the loss of self-management skills, which may have psychosocial implications (Hall and Waterman 1997). Reactions to visual loss can also lead to psychological distress such as depression, suicidal thoughts and anxiety (Hall and Waterman 1997). It is therefore the nurses duty to discuss these issues with the patient and relatives and provide appropriate support (Nursing and Midwifery Council (NMC) 2004). Organisations such as Diabetes UK and the Royal National Institute of Blind People (RNIB) can also provide ongoing help and support. Regular screening and repeat follow ups should ensure Patricks Retinopathy does not continue to worsen. Nearly two decades ago Fielding and Llewellyn (1987) pointed out that effective nurse-patient communication was central to the quality of care that patients received, stating rather poignantly that: Communication is both one of the most demanding and difficult aspects of a nurses job, and one which is frequently avoided or done badly although central to the quality of patient care.Encouraging people to change their attitude towards a health issue is an important part of any health education programme, but peoples values can be particularly resistant to change. Even when clients are persuaded to change their attitude (for example towards diet, smoking, safer sex) it is often frustrating for nurses to realise that this may not lead to a change in their behaviour. An understanding of the complex relationship between a persons knowledge, attitude and behaviour can assist health professionals in realising why clients may continue to behave in a certain way, despite health advice to the co ntrary. Persuasive communication theory offers specific techniques that can be used successfully within health promotion. It is important for the nurse to listen to Patricks concerns and endeavour to offer counsel or help. I have attempted to prove in this assignment that communication with Patrick and his family is of the utmost importance to ensure concordance and thus improve his control of his condition. By educating both parties it shows Patrick that he is not alone and he can gain support from his family and other networks accessible to him such as local support groups. It has been mentioned in the case study that Patrick drives a bus and as a result of his poor control of his Diabetes, he has been falling asleep at the wheel. This provides the nurse with a significant ethical dilemma. Bound by the NMC professional code of conduct means nurses are restricted to what information they can release. A disconcerting feature of ethics can be its association with apparently complex theories such as utilitarianism (the moral value of an action is determined by its overall benefit) and de-ontologyy (concerned with adhering to moral rules or moral duty rather than with the consequences of actions) (Beauchamp and Childress 2001). These established theories are important components of ethics and can help to guide decisions. The general principles of Ethics are that of Avoiding Harm and moral obligations and duties. As a nurse we have a moral obligation to notify the DVLA as it is in the public best interest to prevent harm coming to others if Patrick falls asleep at the wheel, thus avoiding harm to others. In this assignment I have endeavoured to show that the key to controlling Patricks Diabetes is through effective communication, self-efficacy/self management and family involvement. By encouraging Patrick to look at his life and analyse his lifestyle he is on the road to effective self management. Change is only possible if Patricks attitude towards his condition alters. By offering him the option of utilising the logbook he can challenge his attitudes with the main aims/challenges of keeping further complications at bay, maintaining tighter glycaemic control and thus lowering his HbA1c.

A Tale Of Two Cities and The Dark Knight Rises Essay -- innocents, bad

â€Å"It was the worst of times it was the best of times.†(book). In the book A Tale Of Two Cities innocents were killed, abused and imprisoned. This book had a hero and a bad guy. The hero was Sydney Carton and the bad people were probably the revolutionaries, Madame Defarge and Monsieur Defarge. In the movie The Dark Knight Rises innocents, were also killed but in several different ways. In this movie, the bad guy was Bane and his accomplices, and the hero was Batman. In the book A Tale Of Two Cities the ways that they would kill people were that they would behead them and they would hang them or they would let them rot in prison. Most of the people that were killed were innocents or they were people that were in the way of them trying to take down the city. In the book the main character, Charles Darnay was arrested and was falsely accused of treason and being an illegal alien. Madame Defarge was taking out her anger on the whole family in which she thought had killed her sister. So Madame Defarge was going after all of the Marquis no matter if they had anything to do with t...

Personal Writing: Living In Both Texas And New York City Essay

Personal Writing: Living In Both Texas and New York City Where a person was born or raised often plays an important role in their lives. There are often comparisons between a urban civilization to rural civilization. Humans adopt to different environments that would be the most suitable for their style of living. Society as a whole didn't tell us where civilization should take place. Choosing the right place for a living depends on the matters of self preference and comfort. Throughout the last decade, I was brought up in two different cities that are thousands of miles apart - - New York City and Houston. The two cities are ranked among the top ten in state / city population, yet there are structures and mainframes which we can soon identify or relate with. Although it's located in different regions, it was beneficial to experience and to taste the variety in culture, way of life, and the school system. I was raised in the central Manhattan of the Big Apple, the city that never sleeps. Mass transit and people had always flooded the streets and intersections. It seemed like everyone were heading for different directions and the citizens of New York City are too busy with their own affairs and does have time to care of what's going on in their surroundings. The citizens of New York City would care less about the traffic safety and reading the traffic signs. The smell of the city reminds me of the honey roasted peanut stands, a sweet scent of aroma that would often fill up the neighborhood. When I close my eyes and think deeply about NYC, there has been a chime in my head of the messengers blowing their whistles to fight in the traffic while slicing left and right to get to their destination. New York City taxi drivers are the "killers" of the rush hour. Taxi drivers within the city are not afraid to use their horn. I must give a great deal of respect to the New York City taxi drivers because they are hard working citizens whom knows what they're doing on the road and they are always providing the fasted delivery from one place to another. Above all, I attended private schools in near the Greenwich Village area of New York City. It's a small area called SOHO, similar to the street of New Orleans. I attended two different catholic schools within five years span. Because most public schools in NYC lacked the reputatio... ... with your own kind" had came across my mind for the first time when I moved to the south. Up in the northern part of the region, people did not care much about what racial group you're attached with. But down here, it seem like a defense mechanism. Transportation was another factor. Subways, taxi, and mass transit city buses are everywhere in the city. Even though it was at a higher expense, people of the city have less time to worry about how to get from one point to another. In Sugar Land, a person without an automobile is just as bad as a handicap on a wheelchair. Although I lived in New York City for several years, I had to consider myself as a Texan because I practically grew up here. From getting my license to getting my first accident, I was raised from adolescent to adulthood in the south. Even though there are many conveniences of living in the city, there are many complications and crimes within. I was happy that I grew up here because I was raised in a calm neighborhood, away from all the deception and chaos. If I had would recommend to any people out there where to reside, I wouldn't hesitate to recommend Texas, the Lone Star State.

Autor Of All Quiet On The Western Front :: essays research papers

THE AUTHOR AND HIS TIMES Born Erich Paul Remark on June 22, 1898, he grew up in a Roman Catholic family in Osnabrà ¼ck in the province of Westphalia, Germany- a city in the northwest part of what is now West Germany. He adored his mother, Anna Maria, but was never close to his father, Peter. The First World War effectively shut him off from his sisters, Elfriede and Erna. Peter Remark, descended from a family that fled to Germany after the French Revolution, earned so little as a bookbinder that the family had to move 11 times between 1898 and 1912. The family's poverty drove Remarque as a teenager to earn his own clothes money (giving piano lessons). He developed a craving for luxury, which he never outgrew. His piano playing and other interests, such as collecting butterflies and exploring streams and forests, later appeared in his fictional characters. His love of writing earned him the nickname Smudge. Because of the frequent moving, Remarque attended two different elementary schools and then the Catholic Praparande (preparatory school). He loved the drama of Catholic rituals, the beauty of churches, the flowers in cloister gardens, and works of art. He later wrote with a sense of theater, and he featured churches and museums, flowers and trees as symbols of enduring peace. While in school, he had problems with teachers, however, and eventually paid them back by ridiculing them in his novels. At the Praparande he argued so much with one teacher that he used the man's personality and another's name (Konschorek) to produce a specific character in All Quiet on the Western Front: Schoolmaster Kantorek. In November 1916, when Remarque was eighteen and a third-year student at Osnabruck's Lehrerseminar (teachers college), he was drafted for World War I. After basic training at the Westerberg in Osnabruck (the Klosterberg of All Quiet), he was assigned to a reserve battalion, but often given leave to visit his seriously ill mother. In June 1917, he was assigned to a trench unit near the Western Front. He was a calm, self-possessed soldier, and when grenade splinters wounded his classmate Troske, Remarque carried him to safety. He was devastated when Troske died in the hospital of head wounds that had gone unnoticed. Still, he rescued another comrade before he himself was severely injured- also by grenade splinters- and sent to the St. Vincenz hospital in Duisburg for much of 1917-1918.

Homelessness in Ireland Essay

What is Homelessness The Housing Act 1988 defines a homeless person as somebody who has no reasonable accommodation to live in or lives in a hospital, institution or night shelter because of a lack of home. Human Dignity Issue Shelter is a basic human need, yet throughout the word there a people looking for a place to live with dignity. Being homeless is more than just not having a roof over your head – it usually means that a person’s security and belongings needs are also not met. You can become homeless for many different reasons. These could include: * Being evicted * Losing your job * Health problems * A disaster such as fire or flooding In 2009 there were up to 4,000 people reported to be homeless. 800 of them were children and two hundred of these children were under the age of 12. Abraham Maslow, an American psychologist, designed a pyramid to explain the basic needs required to protect human dignity. In this pyramid he not only names shelter as a basic human need but also names the need for security. Security needs include the need to be safe and protected when if homeless, is broken. To protect human dignity the local authorities have to take action. Duties of Local Authorities towards Homeless People While the 1988 Act does not impose a duty on housing authorities to provide housing to people who are homeless, it does clearly give responsibility to the local authorities to consider the needs of homeless people and expands their powers to respond to those needs. For example authorities may house homeless people from their own housing stock or through arrangement with a voluntary body. (Simon Community, St Vincent de Paul) The Act also enables the local authority to provide a homeless person with money to source accommodation in a non -governmental institution. In addition to the provisions relating to direct responses to people presenting as homeless, Section 10 of The Act enables local authorities to provide funding to voluntary bodies for the provision of emergency accommodation and long term housing for people who are homeless. The 1988 Act requires that local authorities carry out recurrent assessments of the number of people who are homeless in their administrative area, as part of their housing needs assessment. The Health Service Executive (HSE) has responsibility for the health and in-house care needs of homeless people. In terms of funding, this means that local authorities are responsible for the costs of providing accommodation while the HSE Areas will provide funding for homeless persons’ care and welfare needs, including in-house care. Making a Difference There are many charities and voluntary organisations towards homeless people in Ireland such as: * Simon Community * The Salvation Army * St Vincent de Paul * Sonas Housing * The Peter McVerry Trust One of the biggest in known charities is Focus Ireland. Focus Ireland is a non-profitable organisation made specifically to help homeless people. Ireland, though a relatively modern country has many people, even children ‘sleep rough’ every night and it is our responsibility to help them. References www.cpa.ie www.theirishcentral.com www.whycare.ie www.focusireland.ie www.citizensinformation.ie en.wikipedia.com

Nokia’s Blue Ocean Strategy Essay

In todays overcrowded industries, competing head-on results in nothing except when a crashing(a) exit seaic of rivals combat over a diminish profit pool. Some Companies are fighting for a competitive advantage or over trade fortune tour others are struggling for differentiation. This schema is more and more unlikely to bring about profit fitted step-up in the future. Nokia , the Finlands falling energetic phone company has seen its market share and share price tumbling dramatically by 90% since 2007 and the company is tho to achieve the comeback it hopes.Instead of competing in such release marine of bloody disputation, Nokia should fasten smart strategical conk outs by creating uncontested market place that would make the contention irrelevant. sinister marine is and therefore concerned with unknown markets where opport building blockies abound. First of all, this essay depart critically be evaluating unconsolable naval dodging by highlighting the six precepts that Nokia piece of tail use to successfully formulate and behave downcast nautical Strategies. Secondly, we will be focus on the comparison and contrast of red and non-white sea, and finally, this assignment will concentrate on an explanation of the benefit and problems of Group Work. drear naval Strategy Blue Ocean dodging repugns Nokia to operate out of the red sea of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up animated and a great deal shrinking pack and benchmarking competition, begrimed nautical outline is about growing demand and breaking a focal point from competition. This involves creating inexorable oceans in a smart and responsible way that is both opportunity maximising and jeopardy minimising. Creating uncontested new-made market spaceTo win in the future, Nokia must pinch competing with rival firms in the battle of smartphones because the only way to beat the c ompetition is to chequer trying to beat the competition since the rules of the bouncing are yet to be set. Because trading operations improve, markets expand, and bunkers come and go, it is a big challenge for Nokia to continuing creation of down(p) oceans. Here, the strategic move would be the right unit of analysis for explaining the creation of unforgiving oceans and sustained high performance. A strategic move is the set of managerial be activeions and decisions involved in making a major market-creating craft offering. Also, Nokia has to focus on apprize installation which is the cornerstone of blue ocean dodging. simply again, instead of beating the competition, Nokia should focus on making the competition irrelevant by creating a leap in harbor for buyers and the company, thereby decipherableing up new and uncontested market space.Formulating and executing Blue Ocean StrategyTo succeed in Blue Ocean, Nokia has to take into account the prescripts and uninflect ed stupefys that are essential for creating and capturing the schema. Nokias executives defy to be brave and entrepreneurial, they should learn from failure, and essay out revolutionaries. Effective blue ocean scheme should be about hazard minimisation and not chance taking. The tools and frameworks presented admit * The strategy canvas it a diagnostic and an action framework for building a compelling blue ocean strategy which serves two purposes.First, capturing the current state of play in the known market space, al funkying you to fancy where the competition is before long investing, the factors the application currently make dos on in products, service, and delivery, and what customers receive from the breathing competing offerings on the market. Second, Nokias executives should fundamentally deepen the strategy canvas of its operations by reorienting the strategic focus from competitors to alternatives, and from customers to non customers of the bank line.* The cardinal actions framework consists of reconstructing buyer value elements in crafting a new value curve. These actions consist of eliminating the factors that Nokia takes for granted, trim factors well below Nokias standard, elevator factors well above Nokias standard, and creating factors that Nokia has never offered. * The Eliminate-Reduce-Raise-Create Grid is key to creation of blue oceans. The grid will push Nokia to act on all four to create a new value curve. By doing it, the grid will give four immediate benefits * Pushing Nokia to simultaneously act differentiation and low costs to break the value-cost trade-off. * Lifting its cost structure and overengineering products and services* Creating a high level of engagement in its application since it is easily understood by managers. * Scrutinising every factor Nokia competes on, making it jut out the range of implicit assumptions they make unconsciously in competing. An effective blue ocean strategy has three completin g qualities focus, divergence, and a compelling tagline. To make its competition irrelevant, Nokia should then apply the commandments of Blue Ocean Strategy to succeed.Principles of Blue Ocean Strategy sextuplet principles will guide Nokia Corporation by the formulation and execution of its Blue Ocean Strategy in a arrogant risk minimizing and opportunity maximizing way.The first of all four principles delivery Blue Ocean Strategy formulation.* Reconstruct market boundaries.This principle identifies the paths by which Nokias oversight can systematically create uncontested market space across diverse fabrication fields, thus attenuating search risk. It will ascertain Nokias management how to make the competition irrelevant by spirit across the six schematic boundaries of competition to open up commercially important blue oceans. The six paths focus on looking across alternative industries, across strategic groups, across buyer groups, across complementary product and ser vice offerings, across the functional-emotional taste of an industry, and even across time.* Focus on the big picture, not the numbers. This illustrates how Nokias management can design the businesss strategic readying butt to go beyond incremental improvements to create value innovation. It portrays an option to the current strategic preparation process, which is often criticized as a number-crunching consumption that keeps companies engaged into making incremental improvements. This principle challenges risk planning. Using a visualizing set out that drives managers to focus on the big picture rather than to be submerged in numbers and jargon, this principle suggests a four-step planning action whereby Nokia could build a strategy that will create and capture blue ocean opportunities.* Reach beyond existing demand.To create the largest market of new demand, Nokias management must challenge the conventional practice of embracing customer preferences by means of finer segment ation. This practice often results in increasingly small target markets. Instead, this principle shows how to aggregate demand, not by focusing on the differences that separate customers but by building on the powerful commonalities across noncustomers to maximize the size of the blue ocean being created and new demand being unlocked, thus minimizing scale risk.* Get the strategic date right.This principle describes a sequence which Nokia should follow to ensure that the business model they build will be able to produce and maintain profi duck growth. When it will meet the sequence of utility, price, cost and toleration requirements, it will then address the business model risk and the blue ocean ideas it created will be a commercially viable one.The remaining two principles address the execution risks of Blue Ocean Strategy.* pass key organizational hurdles.Tipping point lead shows how Nokias management can bait an organisation to overcome the key organisational hurdles that block the implementation of a blue ocean strategy. This principle addresses organisational risk. It sets out how Nokias executives likewise can overcome the cognitive, resource, motivational, and semipolitical hurdles despite limited time and resources in executing blue ocean strategy.* Build execution into strategy.By consolidation execution into strategy making, Nokias force-out are motivated to tail and execute a blue ocean strategy in a sustained stylus inscrutable in an organisation. This principle introduces evenhandedly process. Since a blue ocean strategy by force of necessity represents a departure from the status quo, fair process is needed to facilitate both strategy making and execution by collect people for the voluntary cooperation required to follow up blue ocean strategy. It deals with management risk associated with peoples postures and conduct.Red and Blue Ocean strategies Competition-establish red ocean strategy assumes that an industrys structural conditi ons are disposed(p) and that firms are forced to compete within them. Simply stated, red ocean strategy is all about outpacing competitors in existing market. The strategic choices for firms are to pursue either differentiation or low cost. Conversely, blue ocean strategy is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. Clearly, blue ocean strategy teaches how to get out of established market boundaries to leave the competition behind, making it irrelevant. The table below outlines the key defining features of red and blue ocean strategies.